Swift Bicycles has launched 20 exclusive Racevox models, a bike that is renowned worldwide in the biggest competitions in the world and among the most demanding cyclists. This model was developed to be the lightest within the requirements of the UCI Union Cycliste Internationale, and had the expertise of Weight Weenies Brasil, represented by Rafael Metzger, a cyclist addicted to weight.
The development of this product's communication involved the assembly of the first model at Estúdio Gualtieri, Belo Horizonte, Brazil, where photos were taken by Henrique Gualtieri and videos by Luan Lobão, for Swift Bicycles media and for the brand's 29 franchises spread across Brazil.
Project developed between July and August 2024 in Belo Horizonte, Brazil.
Creative Direction João Gomes, Bernardo Paixão
Art Direction João Gomes
Photo Manipulation João Gomes
Assistent Designer Polyana Ysleiker
Web designer João Gomes, Bernardo Paixão
Social Media Content Polyana Ysleiker, Pedro Paiva
Copywritting João Gomes, Bernardo Paixão
Photographer Racevox on the yellow wall Thiago Lemos
Estúdio Gualtieri - Belo Horizonte
Photographer Henrique Gualtieri
Videomaker Luan Lobão
Logistics Pedro Paiva, Lucas Gigante
Mechanic Lucas Gigante
Public Relations Pedro Paiva